| Tier | What it is | What we are allowed to call it |
| 1 | A named individual, at a named company, with a dated public signal and a verified reachable channel | Buyer. Counts toward your three. |
| 2 | A named company and a known role, no individual identified yet | Target. Never presented to you as a buyer. |
| 3 | A role at a type of company, such as ops managers at 20 to 50 person shops | Segment. An input to the message, not a deliverable. |
You can already describe your segment. That is not what is missing. What is missing is a name and
an inbox next to it, so tier 2 and tier 3 do not get to wear the word.
All six of these must hold. Five is a fail.
1. A dated artifactAuthored by that person or directly attributable to their organization, inside that signal type's freshness window. The named-individual requirement is carried by the tier table above: nothing below tier 1 gets to the bar at all.
2. Their words, not oursThe problem stated verbatim, with a live URL and the publication date on it. Our inference about their problem is not evidence. Their sentence is.
3. Function ownershipTheir title, or hiring-manager attribution on the job post, or their stated role on the review, shows this person owns the problem or approves the spend.
4. A verified channelThe address passes a deliverability check before it ever enters a sequence.
5. No conflictNot a competitor, not an existing customer, not someone you already approached. Checked against the list of contacts you named at kickoff. We keep it inside the six rather than beside them, because a name you already own is not a buyer we found.
6. Serviceable sizeInside the company-size band you can actually deliver to. A buyer you would drown servicing is not a buyer.
On freshness windows. Each signal type has its own, because artifacts go stale at
different speeds. Every freshness window we currently use is an assumption, set from how quickly the underlying
artifact stops describing a live situation. None of them is measured yet, and all of them get re-fitted against
observed reply rate by artifact age once there is data to fit against. We would rather publish that they are
guesses than let you assume they are findings.
Proposed missing-buyer term. If only two buyers cleared the bar, the draft terms would
offer two evidenced buyers plus $333 back, or a founder-elected full sprint refund. This refund control is not yet
operational.