Dealoneby Belkins
Cohort 001 · 4 seats · prices are final

Everything we sell, what triggers each charge, and when the money actually moves.

Five rungs and one exit. Read down until one of them is obviously yours. It should take about ninety seconds.

01

Most of the money moves at the end.

You can start at zero. You can buy the method on its own for $199 and run it yourself. Or you can apply for the engagement. Everything you can possibly pay before a stranger has ever paid you tops out at $2,800, and the largest fee is a share of cash that has already landed in your account.

Before you apply Teardown and the signal-stack builder. No card, no email gate. $0
Optional, any time First-Customer Workshop. Self-serve, and not a route into the cohort. $199
At acceptance Deal Sprint. Fourteen days, eight operator hours, capped in writing. $1,000
Only if you opt in Live Desk, per month, three months maximum, then it stops itself. $600
After a buyer pays you Close fee. A share of cash already in your account. Floor $1,250, cap $2,500. 25%
When you outgrow us Graduation into the Belkins deal desk, at Belkins pricing. $0

The bars are proportional to price, not to value. The last row is the only one that can be larger than the ones above it, and it cannot be charged a day before a stranger has paid you.

02

The five rungs, in full.

00
Free forever

The Teardown

Free

Public. Published every two weeks.

What you get
One submitted product gets torn down in public: the buying signals we can find in the public record for it, and three named target accounts with the dated evidence for each. One product per issue. The free signal-stack builder on the home page is part of this rung too. It composes the exact queries we would start with on your product, runs entirely in your browser, and asks for no email address.
What triggers the charge
Nothing. There is no card, no email gate, and no upsell attached to it.
Refund
Nothing to refund.
Right for you if
You want to watch the method run before you spend anything, or you want to see whether your product produces any signal at all, or you are one of the many people the hard gates will refuse and you would rather learn the work than buy it.
Skip it if
Your product cannot be discussed in public. This is published with your name on it. Skip it also if you need contact data or written sequences: the Teardown deliberately contains neither, because a free tier that included them would be the paid tier.
01
Self-serve, no application

First-Customer Workshop

$199

One time. Buy it directly, no screening, no call first.

What you get
A live 90 minute session, recorded. Vlad runs the method end to end on three products in front of the room: reading the public record, naming the buyers, writing the evidence next to each name, drafting the first message. You leave with the recording, the three worked buyer maps produced in the session, and the workbook. Three products get worked and they are submitted in advance. Buy this for the method, not for the chance that yours is one of the three, because most of the room is watching someone else's product get taken apart. That is still the fastest way to learn how the reading is done.
What triggers the charge
Your card, at the moment you buy. Nothing stored, nothing recurring, no second charge of any kind.
Refund
Full refund on request at any point before the session begins, and no refund afterwards, because the recording and workbook have been delivered. This one term is still awaiting the founder's written confirmation before the purchase page goes live.
Right for you if
Your first deal is worth less than $5,000, or you are pre-product, or you are building for consumers, or you applied and we said no. It is also right if you clear every gate but would rather run the work yourself and keep the $1,000.
Skip it if
You clear the gates and you want the work done on your product. Apply instead. Buying this first costs you $199, delays you by however long the next session is away, and takes nothing off the sprint price.
02
The engagement

Deal Sprint

$1,000

One time. By application only. Fourteen days.

What you get
A kickoff call. The buyer-signal map for your product. Three best-evidenced buyers, each a named person at a named company, each with the dated public artifact that is the reason they are on the list. A four-step sequence written in your voice on a fixed cadence of day 0, day 3, day 7 and day 14, then it stops. A deliverability pre-check on your sending setup before message one leaves. A delivery call. Scope is hard-capped at eight operator hours and that cap is written into your terms, so the price and the work cannot quietly drift apart in either direction.
What triggers the charge
Acceptance. The card is charged in full once you are accepted and before the kickoff call. At the same moment the card is stored off-session under an authenticated variable-amount mandate that discloses the $2,500 per-account ceiling. You see the largest number you could ever be charged before you agree to store anything.
Refund
Three separate terms, all of them ours to initiate. Artifacts not delivered within 336 hours of kickoff and the sprint is refunded in full, written in hours so there is nothing to argue about. Fewer than three buyers clear the evidence bar and you get $333 back per buyer we could not evidence, or a full refund instead, your choice. Zero booked meetings by day 45 and the sprint fee comes back along with every desk month you were charged, inside five working days, unclaimed.
Right for you if
All six gates are true: live product a stranger could pay for today, a business buyer with a job title, a first deal worth $5,000 or more in year one, live payment infrastructure, zero lifetime collected revenue, and a product that is not in a refused category.
Skip it if
Any one of those is false, or you will not be on the calls yourself. The most common reason we decline someone is that they want us to sell for them. Pre-revenue, you are the only person alive who can answer the questions a first customer asks.
03
Optional, monthly

Live Desk

$600 / month

Opt in every month. Three months maximum, then it stops by itself.

What you get
Sequence scheduling and reply drafting, and you send. A weekly refresh of the list. Vlad on your live calls with real-time prompts for the objection in front of you and for holding your price when the buyer pushes. Capped at six operator hours a month.
What triggers the charge
You, opting in, each month. Silence does not renew it. There is no auto-renewal to forget about, and after the third month it terminates on its own whether or not anyone remembers.
Refund
Cancel before the next charge and there is no next charge. No partial months. If the day-45 zero-meeting refund fires, every desk month you were charged comes back with the sprint.
Right for you if
The sprint has landed, replies are coming in, and the place you are stuck is the live conversation. Founders freeze at the price question. That is what this rung is for.
Skip it if
You want someone to send as you or sell as you. We do neither, ever, on any account. Skip it also if you cannot take live calls inside your buyer's business hours, because the whole product is a second person on the call.
04
The outcome fee

Close Fee

25% of cash collected

Floor $1,250. Cap $2,500 per account.

What you get
Nothing new. This rung buys no deliverable at all. It is the price of the result, and it is the reason the front door is only $1,000 for eight hours of work.
What triggers the charge
Your written confirmation that money from a sourced account landed. The card is charged within seven days of each confirmed collection and never before. The fee is calculated on cash in your account, never on a contract value you have not been paid. The floor accrues across collections rather than being charged up front, so a customer paying you monthly produces a fee that arrives monthly, always behind the money and never ahead of it. We charge on your confirmation, not on our own discovery. If we think a deal closed and you have not told us, we ask. We do not charge.
Refund
Non-refundable once collected, with one exception: if you refund your own customer within 30 days and can document it, we refund our share pro rata. Collected revenue is net of refunds, chargebacks and tax. About the floor, plainly: if a sourced account only ever pays you $4,000 then 25% is $1,000 and the floor takes it to $1,250. That is exactly why the admission bar is a $5,000 first deal. At $5,000 collected, 25% is $1,250 and the floor never bites. One number sets the gate and the floor, so the two can never drift apart.
Right for you if
We worked. There is nothing to opt into and nothing to sign separately: the mandate was authenticated at sprint checkout with this ceiling disclosed.
Skip it if
You never close anyone we sourced. Then you never pay it, which is the whole design.
→
The exit

Graduation Handoff

$0

No fee for the introduction.

What you get
A warm introduction into the Belkins deal desk, at Belkins' own pricing, carrying the things that are worth more than the introduction: your proven ICP, the message that actually got replies, and the objection set you heard live.
What triggers the charge
Three sourced closes, or your first sales hire, or volume this concierge cannot supply. Any one of the three.
Refund
Nothing is charged, so nothing is refunded.
Right for you if
You are past the problem this program exists for. You have collected money, you know who buys and why, and what you need now is repeatability, which is a different job with a different cost structure.
Skip it if
You want Dealone pricing to follow you over there. It does not. Outcome pricing exists here and only here: a fee that moves on your result is available only to a founder with zero lifetime collected revenue, and only below the ceiling stated on this page. Belkins prices its own work its own way, and nothing on this page is an offer from Belkins or a discount against one.
03

Buying the workshop does not improve an application.

It is worth stating in one flat sentence because the opposite is so normal in this industry that people assume it. The application is judged on the product and the buyer: is it live, can a stranger pay for it today, is a first deal worth $5,000 or more, is there a job title that signs off, and can three named humans at named companies be evidenced as being in pain about the specific thing you built. Money you have spent with us is not one of those inputs.

The $199 is not a deposit, does not count toward the $1,000, does not hold one of the four seats, and does not put you higher in a queue. If we sold a paid path into a four-seat cohort then the close fee would stop meaning anything, because a program that admits payers admits founders it cannot help, and then takes their money twice. The workshop exists for the opposite reason: the gates refuse most of the people who ask, and refusing someone empty-handed is a worse answer than refusing them with the method in their hands.

04

Three worked examples, so the arithmetic is unambiguous.

Every number below is an example. None of it is an average, a projection, or a result anybody has had. There are no customers yet, and the counter on the home page reads zero for that reason. None of the three include the $199 workshop, because it is not a step on this path.

Example A. Your first deal is worth $6,000 in year one.

Example inputs: you are accepted and pay the sprint, you opt into the desk for two months, and a sourced buyer signs a $6,000 annual contract paying you $500 a month.

LineAmountWhen
Deal Sprint$1,000At acceptance, before kickoff
Live Desk, 2 months$1,200Monthly, only because you opted in
Close fee, month 1$12525% of the $500 that landed
Close fee, months 2 to 12$1,375$125 each month, as each $500 lands
Total close fee$1,50025% of $6,000. Above the $1,250 floor, under the $2,500 cap, so neither applies
Total paid to Dealone$3,700Against $6,000 collected. You keep $2,300 in year-one cash, plus the customer

The fee applies to the first year of that contract only. If the customer renews, year two is $6,000 to you and nothing to us.

Example B. Your first deal is worth $18,000 in year one.

Example inputs: you run the desk for the full three months, which is the maximum, and a sourced buyer signs an $18,000 annual contract paying you $1,500 a month.

LineAmountWhen
Deal Sprint$1,000At acceptance, before kickoff
Live Desk, 3 months$1,800Monthly. It stops itself after the third
Close fee, months 1 to 6$2,250$375 a month, 25% of each $1,500 that lands
Close fee, month 7$250Not $375. The cap is $2,500 and $2,250 was already charged, so we take the remaining $250 and stop
Close fee, months 8 to 12$0The cap is reached. Nothing further is charged on this account, ever
Total paid to Dealone$5,300Against $18,000 collected. You keep $12,700 in year-one cash, plus the customer

The bigger the deal, the smaller our share of it. On a $6,000 deal the fee is a full 25%. On an $18,000 deal the cap cuts it to 13.9%. On a $40,000 deal it would be 6.25%.

Example C. Nothing closes.

Two very different failures, priced very differently.

C1. We booked you meetings and none turned into money.

LineAmount
Deal Sprint$1,000
Live Desk, 2 months$1,200
Close fee$0
Total paid$2,200

You keep the buyer-signal map, the three buyers with their dated evidence, the four-step sequence in your voice, and the deliverability findings. We earn nothing further. That asymmetry is precisely what stops us taking on founders we cannot help.

C2. We booked you no meetings at all by day 45.

LineAmount
Deal Sprint$1,000, refunded
Live Desk, 2 months$1,200, refunded
Close fee$0
Total paid$0

Back within five working days. You do not have to claim it, ask for it, or prove anything. We start it ourselves. We cannot promise you a customer, so we refuse to keep your money if we cannot even get you into a room.

And one more, during the sprint itself. If fewer than three buyers clear the evidence bar, you get $333 back for each one we could not evidence, or a full sprint refund instead if you would rather walk. Two buyers with real evidence beats three with one invented, so we hand you two and refund the third.

05

What counts as a deal we sourced.

One sentence, agreed in writing before any work starts. It is the only definition of a sourced deal that exists anywhere in your terms.

If a company we put on your list and messaged for you (one you had not already named as an existing contact before we sent that list) pays you under a contract signed within 90 days of our last message to them, we take 25% of what you actually collect in that contract's first year, minimum $1,250, maximum $2,500, charged only after you tell us the money landed; every other deal you close is yours alone.

What that sentence explicitly excludes

Anyone you already knew
You name your existing contacts before the list is delivered, with three business days to do it. Every name on that excluded list is off the table permanently.
Deals from anywhere else
Your own network, your inbound, your own outbound, a referral, a conference. If we did not put the company on your list and message it for you, it is yours alone.
Anything after 90 days
The window runs from our last qualifying touch to that company, not from the day you signed up.
Money you have not received
The fee is on cash collected, never on contract value. A signed $50,000 contract that has paid you nothing produces a fee of zero.
Refunds, chargebacks and tax
Collected revenue is net of all three. Refund your own customer within 30 days with documentation and our share comes back pro rata.
Year two
The 25% applies to the first year of that contract only.
Anything we found on our own
We charge on your written confirmation, never on our own discovery. No confirmation, no charge.
Genuine ambiguity
If it is honestly unclear whether a deal is sourced, it is not sourced. Every charge carries a seven-day dispute window, and ending the engagement ends the stored card mandate.
06

Five ways to get a first customer, and who each is actually built for.

OptionWho it is built forWhat you payWhen you payWho is on the call
Lead-gen platforms and pay-per-lead agenciesFunded sales teams that already have a pipeline and somebody to work itPer lead, or a platform fee with a seat minimum, usually on an annual commitmentUp front, or on delivery of each lead, before anyone has replied to anythingYour SDR. If you do not have an SDR, nobody
Sales coaches and coursesAnyone who will pay for a frameworkA course fee, or a monthly coaching retainerUp front, before the first sessionYou, alone. Coaching happens before and after the call, never during it
Fractional SDRs and freelance closersCompanies that can fund a monthly retainer regardless of what it producesA monthly retainer, often with commission on topMonthly, in advance, whether or not anything sellsA contractor, not you. Which is a problem the moment the buyer's first question is a product question
Self-serve prospecting toolsOperators who already know their buyer and already know their messageA subscription, plus credits or enrichment volumeMonthly, in advance, from the day you log inNobody. It is software. We pay for these tools ourselves and use them on your behalf
Doing it yourselfEveryone, by default, because it is what is leftNo money. Your weeksContinuously, and you only find out the price afterwardsYou, alone, hearing the objection for the first time
Dealone by BelkinsOne solo founder, one live B2B product, zero collected revenue, a first deal worth $5,000 or more$1,000 sprint. Optional $600 a month desk, three months maximum. Then 25% of cash you actually collect, floor $1,250, cap $2,500 per accountSprint at acceptance. Desk only in the months you opt in. The fee only after you confirm money landedYou, and Vlad, live, prompting you while the buyer is still talking
07

Six questions about the money.

What happens if nothing closes?

Two different failures with two different answers. If we get you meetings and none of them turn into money, you paid the sprint and whatever desk months you opted into, you keep the buyer map, the three buyers with their dated evidence, and the sequences, and we earn nothing further. If we get you no booked meetings at all by day 45, we refund the sprint and every desk month inside five working days, and you do not have to ask, because we start it. Worked out in full in Example C above.

Why is the fee on cash collected rather than on contract value?

Because your first customer will almost certainly pay you monthly. On a $6,000 annual contract at $500 a month, a fee charged on contract value would take $1,250 off you seven days after $500 arrived. You would be paying us out of your own pocket for the privilege of having made a sale, which breaks the one promise this whole thing rests on. So the fee tracks money that has actually landed: 25% of each collection, charged after you confirm it, with the floor accruing across collections instead of being charged up front. We are never paid before you are.

Does the $199 workshop buy me a seat, or move me up the list?

No to both. It is not an application, not a deposit, and not credit toward the $1,000. Applications are scored on the product and the buyer, and spend is not one of the inputs. It is the honest thing to sell somebody we cannot take, and it is priced so that being refused still leaves you with the method.

Why can I not just pay for the Deal Sprint?

Four seats, eight operator hours each. Sell that to anyone with a card and most of those hours go to products that cannot be sold to a stranger yet, while the founders who could have been helped do not get in. The application is free, it is read by a person, usually inside a day, and a no comes back with the actual reason and what we would do in your position instead. That reply costs nothing.

What is the most I could ever pay you?

The sprint is $1,000 once. The desk is $600 a month and terminates itself after the third, so $1,800 at most. The close fee is capped at $2,500 per sourced account, and hitting that cap on one account means that account has already paid you $10,000 or more. If all three of your sprint buyers pay you that much, the fee side reaches $7,500 and you have collected at least $30,000 from three strangers who did not know your product existed.

One honest caveat: a Live Desk refreshes the list every week, so it can add sourced accounts, and each new one carries the same 25%, the same $1,250 floor and the same $2,500 cap. If you do not want more sourced accounts on the meter, tell us to stop refreshing the list and we stop.

When exactly does the card get charged?

The sprint is charged in full at acceptance, before the kickoff call. At that same moment the card is stored under an authenticated mandate that discloses the $2,500 per-account ceiling, because a fee that can arrive months later should never be a surprise. Desk months are charged only in the months you opt in, and silence does not renew anything. Close fees are charged within seven days of each collection you confirm in writing, and never before you have the money. Every charge carries a seven-day dispute window, and ending the engagement ends the stored mandate.

08

Which one is yours?

Three doors, and picking the wrong one costs you either money or weeks.

Apply for Cohort 001 Read the latest Teardown

No card and no payment on the application. If we accept you, terms and a payment link come afterwards, in writing.